straight on the turn, but the river helped the fish

First round of a $70 + 7 SNG on Party; this one didn't work out too well, though I ended up taking 3rd place. Track OUR HERO in the summary below.

Blinds 20/40.
Seat 5 is the button
Total number of players : 10
Seat 1: Streaker2006 (1975)
Seat 2: maxbettor (1720)
Seat 3: Cottondaisy (2631)
Seat 4: OUR HERO (1860)
Seat 5: DAVY1TN (2690)
Seat 6: jozxyqkq (1400)
Seat 7: barleelegal (2100)
Seat 8: goingtowpt (1995)
Seat 9: cantab (1769)
Seat 10: ih8txhldm (1860)
jozxyqkq posts small blind (20)
barleelegal posts big blind (40)
** Dealing down cards
**Dealt to OUR HERO [ 9d, Jd ]
goingtowpt folds.
cantab calls (40)
ih8txhldm folds.
Streaker2006 folds.
maxbettor folds.
Cottondaisy calls (40)
pokergirl804 calls (40) SUITED ON THE BUTTON - FUN!
DAVY1TN calls (40)
jozxyqkq calls (20)
barleelegal checks.
** Dealing Flop ** : [ Tc, Td, Qd ]
jozxyqkq checks.
barleelegal checks.
cantab bets (140)
Cottondaisy folds.
OUR HERO calls (140) OPEN-ENDED STRAIGHT FLUSH DRAW -- very fun!!
DAVY1TN calls (140)
jozxyqkq calls (140)
barleelegal folds.
** Dealing Turn ** : [ Ks ]
jozxyqkq checks.
cantab checks.
OUR HERO bets (475) Hit my hand, might as well try to make some money!
DAVY1TN folds.
jozxyqkq calls (475)
cantab calls (475) Two callers?! Hmmm... am I drawing dead?
** Dealing River ** : [ 6c ]
jozxyqkq checks.
cantab checks.
OUR HERO checks. No sense betting and letting a better hand check-raise; my hand is strong enough to show down here, I don't need to try to maximize when I might be crushed...
** Summary **Main Pot: 2225
Board: [ Tc Td Qd Ks 6c ]

OUR HERO balance 1205, lost 655 [ 9d Jd ] [ a straight, nine to king -- Ks,Qd,Jd,Tc,9d ]
jozxyqkq balance 2970, bet 655, collected 2225, net +1570 [ 6h Th ] [ a full house, Tens full of sixes -- Th,Tc,Td,6h,6c ]. HUH! He did have the full house, but caught on the river... I probably would have called a small-to-medium sized bet, but thanks for the free showdown.

cantab balance 1114, lost 655 [ Qh Js ] [ two pairs, queens and tens -- Ks,Qh,Qd,Tc,Td ]. what were you thinking?! Paired board and three-way action, possible straights and full houses out there -- bad play, bad play.